From Sweden, Bread & Boxers was founded in 2009. In the beginning, we offered boxers, panties, and socks to hotel customers. Because of their design and comfort, we got popular among travelers, and they hoped we could offer more. Later in 2011, we eventually launched a complete series of products, which went viral around the world. The fashion director of Complex Style, The 50 Most Stylish Men in Media, recommended white T-shirt of Bread & Boxers in the interview of HYPEBEAST. “They made the perfect T-shirt,” said him at that time.
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